1 definition by Urban_scribe

characterizes an intense reaction by observer during a presentation of an impressive functional design in technology products, e.g. software, hardware; a reaction to an outstanding feature or function that offers substantial productivity boost, ease of use, simplified, or streamlined elements; literally, “Wow” is uttered by observers of demonstration.
Even early in personal computing, when Steve Jobs demonstrated Apple personal computers the audience was entranced by the 'wow factor'.
by Urban_scribe April 8, 2011