UpStart (uhp-stahrt) n. 1. A company or organization with innovative approaches to energy use, carbon pollution, resource consumption, and/or social equity, 2. A company or organization overcoming market barriers to build the new clean energy economy.
Coined by Lisbeth Kaufman as the title of a column on Climate Progress.
“UpStarts” are companies that are shaking up the market, breaking down barriers and helping change the economy.