Having a modest salary, living a modest lifestyle, but "rigged" out in
top of the line truck/boat/car/toy. Usually a man
punching a clock that wants to park an awesome
rig in the employee lot for prestige among his fellow male employees.
Jim is 50 years old. He works 10 hour days, 6 days a week to keep his wife and two kids with a roof over their heads. His wife also works 40 hours a week. He takes out a
monster loan to buy a top of the line Ford truck with all the
bells and whistles. He parks it in the employee lot--the guys check it out on their break and say --"hey-nice rig man" Jim is rigged rich but but in all other ways just getting by.