1 definition by Solomon7
The act of trying to update the image or perception of a product, or service by changing it to include social justice, racial justice, lgbtq and DEI themes (among others) to replace traditional imagery or views that are considered problematic by the progressive left.
Bud Light lost billions in their failed attempt to woke-wash their beer's image by hiring trans-activist Dylan Mulvaney for their new ad campaign.
by Solomon7 July 29, 2023