A simple phrase slapped on a T-shirt purchased by genuine tourists now has become a lame mainstream trend. 55% of people who own those shirts have never even been to New York City.
"I heart NY" shirt wearer: Hey like my shirt?
"I heart NY" shirt owner: Yeah I've got one of those too! Ever been?
"I heart NY" shirt wearer: No, but I'm pretty sure its what New Yorkers wear and I idol myself after their ever action so...
I heart NY