Gonch

To fool someone into believing that a non-existent movie or show is real. Derived from a meme that went viral on Tumblr. The joke was to fool others into believing that the movie Goncharov (1973) was a real film directed by Martin Scorsese, when in fact, the film does not exist and is completely made up.

"This movie doesn't exist, I think they're trying to Gonch us."

"Oh no, I think we've been Gonched."