A name given to Ground Forward Air Controllers (FAC} by their officers. It is meant to segregate their true mission from those of the Air FAC. ROMAD's are the true Liaison’s between the US Army and the US Air Force.
After Viet Nam, LtCol. Neil Gruver invented the acronym ROMAD. This name left a very foul taste in those of us who did the work, getting Air Strikes on Target in the South East Asia War Games.
If you can't do it yourself call a ROMAD.