Failing in a situation when you have everything set up for you to succeed; requires an enormous amount of incompetence and stupidity. A legitimate epic fail; something that only happens to a complete moron. Refers to the 2010 Massachusetts senate race where Martha Coakley ran one of the worst campaigns and saw an almost default Democratic seat lost to a Republican.
Person 1: How did we lose to the JV team?! We're on the Varsity! We should have won by 50!
Person 2: Dude, I know. I was worried we might become an example of Going Martha Coakley.
Person 1: God, I feel like such a failure. We had everything we needed to win.