Definitions by Mick Jaegermeister

Ego-Surfing 

Continual, excessive monitoring of responses to one's own posts on an internet forum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own online image or reputation.

Jeff logs onto his favorite board each day and spends most of his time ego-surfing.

Ego-Surfing by Mick Jaegermeister July 23, 2006