Art is seduction. An excellent professor once said that art is like a carrot tantalizingly placed in front of a donkey's face. If the carrot is too far away, then the donkey will not want to chase it. However, if it's too close, then the donkey will eat the carrot and no longer care about it. Art is the carrot, and the viewer is the donkey. Art must be just far enough to seduce the viewer into desiring it.
That artwork nearby looks tasty.