1 definition by LexieLove
A catch-phrase from a UK television advert which advertises a new channel called 'Viva'.
It is a game: when someone calls you and says 'up your viva' you have to say it back wherever you are or whatever you're doing.
It is a game: when someone calls you and says 'up your viva' you have to say it back wherever you are or whatever you're doing.
Guy: *calls girl*
Girl: Hello?
Guy: Up your Viva!
Girl: I'm in a meeting.
Guy: You know the rules! No exceptions, now up it!
Girl: Up your Viva.
Guy: Louder!
Girl: Up your Viva!!
Girl: Hello?
Guy: Up your Viva!
Girl: I'm in a meeting.
Guy: You know the rules! No exceptions, now up it!
Girl: Up your Viva.
Guy: Louder!
Girl: Up your Viva!!
by LexieLove November 1, 2009