The act of crushing another person; as in, to call someone's name from a hidden or obscure location, watching in amusement as they look around to see who called their name, and laugh at their stupidity when they don't figure it out. Derived from "crushing" someone's ego.
-*John turns around multiple times, and continues walking*
-John, that was me...I just crushed you.
-Aw, you're so good at crushing me every time.