Jeffrey "Ja Rule" Atkins was at one time a successful rapper. He tried to imitate Tupac and miserebly failed lyrically and in conception of the fans. He has done a lot of duets with Ashanti but started singing his own hooks. His voice resembles that of Sesame Street character Cookie Monster
. His career is largely overshadowed by his beef with 50 Cent, which grew to involve Eminem, D12, G-Unit, Busta Rhymes and Obie Trice. He suffered a lyrical assault at the hands the Interscop/Aftermath rappers. Since then, he has tried to pick up what's left of the shattered pieces of his career.
Kid: Mommy, who's that wack rapper singing on TV that sounds like Cookie Monster?
Mom: Oh, that's Ja Rule, honey
Kid: Damn, he sucks!