The invocation of race, sexuality or gender to repel or attract criticism of a corporate product to raise its profile whilst lending itself a cynical veneer of virtue.
Movie/product/commercial created to cause controversy.
Social media backlash, argument and bad feeling raise the profile of movie/product/commercial.
Corporation tweets:
‘You just didn’t like the movie/product/commercial because you are a racist/homophobe/sexist/transphobe/gammon/nazi.’
Response:
Wokus Pokus. #wokuspokus
Social media backlash, argument and bad feeling raise the profile of movie/product/commercial.
Corporation tweets:
‘You just didn’t like the movie/product/commercial because you are a racist/homophobe/sexist/transphobe/gammon/nazi.’
Response:
Wokus Pokus. #wokuspokus
by Hypnotron January 13, 2021