The amount of time a DVD supplied by a through-the-post rental service has to prove itself watchable. A way of dealing with the inevitable question; "Who the hell picked that!?" when some discs arrive. A damage limitation excercise. Life is too short for bad movies.
Shyamalan's The Happening dropped through the door in the morning so we thought what the hell. We used the ten minute rule. It didn't make it.
by Hierophant September 06, 2009