To fail so badly it is impossible to live with the shame. People have known to use this term when a friend( or anybody for that instance ) fails so badly it is epic.
Guy: I just drove my car into a house!
Me: Why?
Guy: I was studieing the house.
Me: Epic Fail man, Epic fail...
Me: Why?
Guy: I was studieing the house.
Me: Epic Fail man, Epic fail...
by Guy.Mr.Person.Sir August 09, 2009