Designated Market Area
A unique geographic area defined by Nielsen Media Research so that the entire U.S. is assigned to one of some 210 DMAs.
refers to a grouping of counties, usually by metro area, that share the same or similar media offerings including television, radio, and newspaper.
Standard established by Nielsen Media Research used to determine a broadcast station’s market area
A unique geographic area defined by Nielsen Media Research so that the entire U.S. is assigned to one of some 210 DMAs.
refers to a grouping of counties, usually by metro area, that share the same or similar media offerings including television, radio, and newspaper.
Standard established by Nielsen Media Research used to determine a broadcast station’s market area
by Glory-Days September 26, 2011