1 definition by Glory-Days

Top Definition
Designated Market Area

A unique geographic area defined by Nielsen Media Research so that the entire U.S. is assigned to one of some 210 DMAs.

refers to a grouping of counties, usually by metro area, that share the same or similar media offerings including television, radio, and newspaper.

Standard established by Nielsen Media Research used to determine a broadcast station’s market area
Massachusetts has the Boston DMA and Springfield DMA.
by Glory-Days September 26, 2011

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