GM Marketing's definitions

wynning

(Adj) Australian marketing jargon for when a marketing executive replaces the actor/model in the advertising campaign with themselves in order to truly live the brand. Wynning is a strategy open to all forms of media but examples are generally found in online and print. This strategy is rarely noticeable to the end consumers.

We will take a wynning approach in the spring rewards catalouge

by GM Marketing January 4, 2011