1 definition by Batman Potato
When the brand pays a celebrity to ask them not to use their product for fear that it would tarnish the brand.
Opposite of endorsement.
Opposite of endorsement.
The Situation received an undorsement when Abercrombie & Fitch offered him "a substantial payment" not to wear its clothes after it revealed it was "deeply concerned" that the 29-year-old "could cause significant damage" to the brand's "aspirational nature".
by Batman Potato August 23, 2011