1 definition by B.T.H

When you go somewhere and end up spending WAY more money than you originally intended. Like when you go to Target for a few things and end up with a cart full of things you didn't mean to buy.
I went to H&M yesterday to buy a pair of pants and suffered from the Target Effect. I spent $350 on new clothes. 😭
by B.T.H July 10, 2017
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