1 definition by 3stepsup

Those priding themselves by wearing overly expensive brand-name items such as Nike and Hollister, which they most likely bought from a thrift store because they cannot afford them. Usually wear ALL clothing of one brand, such as Nike socks, shorts, shoes, shirts, hats and hoodies, with matching colors of hoodies shoes and hats. Usually boasts about new shoes and their price, the same with hats.
Also can be seen wearing two pairs of socks, of two colors, with one Nike logo above the first sock on each leg.
Not to be confused with wannabe rappers which wear a single colored or patterned jacket that matches their hat color or sock color.

The first of the two words is a literal first-hand memory from overhearing brand whores.
Sam: "Oh yea! I'm matching brands today, with my new hat and socks."
Randy: "Nice man! I am too! I bought a new hat last week, but I traded it for some socks from my friend."
Sam: "Must have been the new ones, I'm getting a jacket next week, my parents are buying it for me because I fucking told them to."
Randy: "Cool, my sister just got a new pair of Nikes yesterday to, and I got some new sandals."

Most Whores will group with others to reaffirm their so called "rich club" that apparently is better than everyone else. They also criticize those not in the group to make themselves feel powerful, and will call backup when refuted by such an individual in effort to overwhelm him. Sigh brand whores
by 3stepsup September 13, 2013
Get the Brand Whore mug.