Short for 'viral marketing'. An online marketing strategy that encourages people to pass on a marketing message. Amusing and low-budget, a good Internet viral campaign (e.g. "Jerry Tate: Office Linebacker") will get surfers forwarding the ad to all of their friends to others, giving the company great word of mouth.
"FWD: Check out this hilarious viral from Hyundai!"
Viral's are really cool people. Usually wear glasses and look very handsome, girls often find it hard to lay their hands of them. Viral's are always the coolest people to be around. You're really lucky and blessed if you know a Viral.
I know a guy called Viral and he is exactly what i have described a viral as.