Vespa is known all over the world for it's commitment to quality and good handling during operation. Vespas along with the Lambretta are favorites among the British mod crowd in Britian. It's biggest distinction from other scooters made by mainstream companies is that every model before the ET2 has styled a fetching retro look.
Vespa could be classified as a subculture or even as a selective lifestyle due to the affection this scooter recieves from scooter enthusiasts. Many people spend years modifying their scooters...(and despite what other people say Vespas are not slow, most of them have the same average speed as other scooter brands).
One of Vespa's first slogans is "La Dolce Vita"-"The Sweet Life".