- Will it effectively help my readers with their jobs?
- Is it educational and not too self-serving?
- Does it make sense coming from us?
- Can we handle inquiries about this topic?
- Does it solve a problem for our customers?
- Is it something of interest to our customers, given their job position?
- Is the content practical enough to use right away?
- Will this position our company as experts?
When talking about value driven content, your words will have more credibility if you are also a wanker, and like to pull down your pants and bend over for company executives.