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The actual alchemical process a product or message (turd) undergoes during its transformation into something a committee or focus group expects will be desirable or acceptable.

Requires judicious application of turd polish, a meeting, and mad skillz.
Using her magical powers to cause turdsubstantiation, Lucy was able to transform the app's constant crashes into "instant memory clean up and performance optimizations."
by ggr October 19, 2012