A clothing company with the skateboarding, surfing and motocross lifestyles as its core market and influence.

The brand name TRGK is commonly referred to as "T-R-G-K" by the public, but is actually pronounced "Tragic", a mistake commonly made with abbreviated brand names (i.e. RVCA, which is actually pronounced "ru-kah").

TRGK states on its public website that TRGK is not meant to be viewed in a negative way or negatively as the word TRAGIC might suggest, but rather; TRGK is meant to be a viewed in a new positive light and is a positive story of rebuilding life from the ashes of the past. Its brand statement reads: "From the ashes comes life.

The TRGK brand seems to resonate with its followers on many levels and is often demonstrated in the positive remarks and personal feedback left on its websites and on TRGK social media pages.
A: That TRGK sweatshirt looks sick on you!
B: I heard you ask the sales person for T-R-G-K. It's pronounced TRAGIC.
by Rider X January 14, 2015
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