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1.
(n.) - Public relations spin that is put on a recent innovation and in the process putting media focus on the exact spin the company hopes to see its new product get
"Wow, if we can put the right spinnovation on the new e-reader we developed, we can leapfrog over the competition."

-- overheard at a watercool at a Silicon Valley computer firm
by PRwiz101 September 06, 2009

Words related to spinnovation

books e-reader innovation public relations spin doctor