The act of purposely bringing certain phrases or words into the public eye and media, in order to bury other similarly phrased results in a web search.

A tactic typically employed by governments, or other powerful individuals/organizations with something to hide.
White House describes Saudi Oil attacks as their "9/11"

Tate: "Funny that this happens as the US was about to release the Saudi connection to 9/11. Kind of a good way to bury results when you Google "Saudi 9/11"

Monty:"It's called Search Engine Salting and it's the new way of exploiting search engines."
by GroceryScanner September 18, 2019
Get the search engine salting mug.