Rhymes with "urban". You live in the country, but you own no cows. You have all of the piped-in, cable-driven commercial needz as your rural brethren, but with far less concrete.

(adj.) a place that has a rural setting that is in the outskirts of an urban environment.

A rural or small town dweller who adopts an urban lifestyle.

A rurban male or female has a graduate & post graduate education, is technologically advanced, is empowered by digital communication platforms, is an internet junkie, prefers designer interiors, plans a smaller nuclear family, marries later, has a non-traditional job involving commute, is a frequent foreign traveller for pleasure, engages in conspicuous consumption of lifestyle products, travels to larger supermarkets rather than shopping locally, drives a car more suited to urban commuting, is aware of world & national issues though probably less so of local politics.