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To send someone a link to 80s pop star Rick Astley's "Never Gonna Give You Up" video, making them believe that they're gonna see something completely different. The meme originated in 4chan's /v/ (videogame) board, when the official "Grand Theft Auto: San Andreas" trailer was coming out on the game's website but couldn't be watched due to heavy traffic. Playing a prank on everyone who was reading, an anonymous 4chaner said that the trailer was on YouTube and posted a link to Astley's song. Since then, the Rick Roll has been made countless times, not only on 4chan but on the whole of the Internet.
Matt: You gotta check out this new band, it's awesome! Look, here's the video.

Rick Astley: Never gonna give you up, never gonna let you down...

Jake: Arrrgh man, you just Rick Rolled me again!
Rick Roll by Catu February 7, 2008
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rick roll'd 

The victim of an anonymous web link (sent by chat or email) that links to a video of "Never Gonna' Give You Up" sung by 80's pop star Rick Astley.
"Dammit! I just got Rick Roll'd again!"
rick roll'd by James Touhey June 5, 2007

Rickroll'd 

To be linked to Rick Astley's "Never Gonna Give You Up" video unsuspectingly, typically on YouTube.

Also used as "Rickrolled"

rickrolling 

A method in which a prankster makes a fake link to the music video of Rick Astley's Never going to give you up. To be rick rolled is to be the victim, rick rolling is the act of being the predator. The prank is considered funny because of the horrible dancing in this music video. Sometimes the bar tender is seen to be funnier. Over one million people have been rick rolled and counting.
Hey guys lets go rickrolling on the our favorite video game forums, they'll get a kick out of this!

rickrolling by High_Rolla_Rick August 4, 2007

bitchin' rick roll 

A rick roll so epic that it causes chaos and disorder.
Missy rick rolled some dude and he got so mad he cried foul and threw a fit, soon followed by sheer internet chaos. That was one bitchin' rick roll.

rickrolled

To be tricked by a forum troll into clicking on a Rick Astley music video.
*clicks link* Damnit, rickrolled again! Wtf is this shit. Hmm he's kinda sexy actually. I think I'm gonna watch the whole thing.
rickrolled by spybot May 30, 2007
When what you think is a link to something you want to see actually directs you to a video of Rick Astley singing "Never Gonna Give You Up." This is common in the WoW community.
Awww! Rick rolled again, thought this was the new movie trailer.