Sony (after seeing the Wii popular to the ENTIRE family) has tried to extend their fanbase to those people (females, gays, and metrosexuals) who AREN'T nerds who never leave the house that fall in love with final fantasy characters.
This is the final act of desperation from Sony; They know they can't win defeat Wii. Wii owns all.
Girl: Oh my gawd!! A playstation 2 pink!!! I am soooooo getting that just coz of its colour, despite the blatantly sexist attitude Sony has towards women.