Producer and rapper of globally popular R&B flavoured hip-hop music. Changed his name from Puff Daddy
after negative publicity from a night club shooting in which one of his crew shot strays. Estimated fortune of US$500 million, with an empire encompassing music production, film, clothes and restaurants. Widely known in music circles as bi-sexual; his Sean John clothes collection pays homage to his gay leanings. Has not settled into a stable heterosexual relationship since his break up with Jennifer Lopez (aka J-lo
- a relationship which is started out as a PR strategy, and ended when J Lo's management team became concerned about the negative impact of the aformentioned shooting incident.
P Diddy is a music producer and rapper.