When something that appeals to those who'd rather do their own thing is sold by a corporation. A textbook example is Hot Topic appealing to the punk/emo/metal scene by selling shirts with "clever" sayings and emblems of punk bands that were big in the decade before. Another example would be pre-ripped jeans. When attemps to stand out are made easy by going to the mall, rather than actually embracing the counterculture itself.
You shit on eggs. I need no example. over-the-counter counterculture