When something that
appeals to those who'd rather do their own thing is sold by a corporation. A textbook example
is Hot Topic appealing
to the punk
/emo/metal scene by selling
shirts with "clever" sayings and emblems of punk bands that were
big in the decade before. Another example
would be pre-ripped jeans. When attemps to stand out are made easy by going to the mall, rather than actually embracing the counterculture itself.