The adorable cartoon character in Sainsburys TV ad for car insurance. Lil Bill is a walking, singing, smiling receipt with an immensely catchy theme tune!
Gabbi: Lil Bill is so cute!
Anne: I know!! I love him!
Gabbi: No i love him more!
*Continues until they both break into the Lil Bill song*:
Now i aint too big and i aint too small but for car insurance give Sainsburys a call. I could save you money, get your premiums down by as much as £180! Lil Bill, Lil Bill, Lil Bill, Lil Tiny Bill