less gay then an emo 4th grader

Ive only heard this being used a few times but im just doing this anyway.

Companies becoming gay for one mouth then going back to normal the second the months over.
The term "less gay then a emo 4th grader" is comparing companies to a 4th grader who says they are gay but actually arent. (i offended at least one person with that)

Guy 1: "did you hear how they took down the pride flags overnight after pride month"
Guy 2: "man they less gay then an emo 4th grader!"