James O'Keefe, founder of
media watchdog group Project Veritas (PV), engages in investigative journalism
via insider recordings of organisations and companies.
The term "O'Keefed" was coined by the Kansas City Star Editorial Board in their article headlined: "Why is Kansas
Democrat Barbara Bollier making volunteers sign non-disclosure agreements?"
To be O'Keefed is to have your company be secretly recorded by a PV insider, and subsequently exposed by PV itself on their YouTube channel.
CEO of Shady Corp.: Yo man
don't you think Johnny is acting kind of
awkward recently?
Executive at Shady Corp.: Yeah his
computer has been contacting ProtonMail's servers a lot, probably doing something shady on our PC's.
CEO of Shady Corp.: OMG! We're probably being O'Keefed! Quick, make our employees sign some NDA's!
2 weeks later~
Project Veritas: BREAKING: Shady Corp. engages in MASS voter fraud and election INTERFERENCE