The initials of the French fashion designer Jean Paul Gaultier. Gaultier is one of the few artists within the fashion industry. His designs are strongly shaped around surrealism, abstraction, and the the fashion of the 1930s/40s French style. Jean Paul Gaultier consistently challenges fashion's typical "norms" and is always on the cutting edge of fashion--always moving us to the future with his artistic vision. A true leader in fashion, Gaultier, unlike many, is much less mainstream, and he chooses to advertise less, making him a more underground, exclusive label.
If you were to compare the "greatest" American labels--Calvin Klein, Ralph Lauren, etc.--none of them consist of an ounce of artistic vision, the exceptional quality of JPG, nor a stand-out-from-the-crowd experience.