Makes some people heavily depressed when hearing its jingle on a warm sunday evening.
This could be due to an overdose of the jingle during a long period of time, and/or childhood traumas. When it isn't heard for a long time, it can cause either a sudden shock or an anxiety attack. Both should be treated with the proper care, for it is a serious illness.
What happens then:
"What's that? What do I hear?!..."
"This isn't happening. Isn't isn't isn't. Can't be. Can't be!"
3. mental breakdown
"Why, why, why is this happening to me?!"
=> The subject could become severely distressed, and should be treated with tranquilizers at first. Further treatment should be sought if this should happens more often.