An acronym standing for Hill Country Fare. Often cheaper than popular name brands, though the integrity of the quality remains debatable. Almost exactly how Walmart has the Great Value brands. A brand selling private-label products under H-E-B, along with others such as Central Market Organics, H-E-Buddy, Creamy Creations, and others.
Ghetto/money saver 1: Nigga, where you get this HCF brand, shit's dope
Ghetto/money saver 2:Dawg, H-E-B is where it's at!