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21.
The word Gouranga comes from the Hare Krishna religious movement. In Sanskrit it means "Golden One". Gauranga - also spelt Gouranga - is an alias of the movement's founding father, Shri Krishna Chaitanya Mahaprabhu, the "golden one", in veneration or because he was said to have had "golden" skin.

The word Gouranga and the phrase "Gouranga ! Be happy!" are of importance in part one and two of the Grand Theft Auto computer game series.

Stickers bearing the word Gouranga or stating Call out Gouranga and be happy! have been appearing on bridges over motorways and railways in the north of England over recent years. Similar stickers have also been appearing on public buildings, as well as the more recent surge of unsolicited (spam) emails bearing the same message. Stickers and fridge magnets with the phrase have also been handed out by 'monks' at recent music festivals throughout the UK, such as the Glastonbury and Donnington (Download) festivals.

More information can be found here: Desperately Seeking Gouranga (http://www.rlew.com/archives/00000117.htm)

Some people call this Hare Krishna spam because one meaning of Gouranga is Lord Caitanya Mahaprabhu

source: Wikipedia.com
This is the full text of the spam message from Grand Theft Auto, which has "Gouranga" as its subject (and is probably the reason why you ended up@UB right now):

Call out Gouranga be happy!!!
Gouranga Gouranga Gouranga ....
That which brings the highest happiness!!
by Esmee May 27, 2005
 
1.
is a word that is used by Hare Crishna monks meaning be happy!
EG 1.
happy monk guy- how are you today friend? are you happy?
guy- no! now go away!
happy monk guy- say gouranga it means be happy it will cheer you up
Guy- humph! gouranga...............he your right i feel happy already!

EG2.
when you play gta 1 you can usually find a line of monks (the orange guys) if you kill them all at once gouranga apears in big letters across the screen
by mike April 13, 2004
 
2.
Gauranga (Gouranga) was a nickname of Sri Caitanya Mahaprabhu, a monk in India who 500 years ago (sorta) founded the Hare Krishna sect.

There were lots of "GOURANGA!" posters in Scotland in the 70's and spam still goes around now. They just want people to be happy!
Call out Gouranga be happy!!!
Gouranga Gouranga Gouranga ....
That which brings the highest happiness!!
by Bork-Bork-Bork February 11, 2005
 
3.
In Grand Theft Auto I, six Hare Krishna pedestrians roamed the streets chanting. If you killed all of them simultaneously you would get bonus points and the game would proclaim, "Gouranga!"
Dude, get a Beast GTS, it makes it easier to get gouranga.
by C. S. May 01, 2005
 
4.
gouranga means golden limbs and refers to the last avartar of god who descended to earth 500 years ago.
This incarnation chaitanya mahaprabhu was golden in complection and so named golden limbs gauranga. he appeared in india and demonstrated how by chanting hare krishna mantra the soul is noticebly cleansed and perfection will be had through this process.
Hare krishna hare krishna krishna krishna hare hare hare rama hare rama rama rama hare hare.
on the bridges the monks put this up they say it means be happy but the name itself is happiness.
by shane Mcmurray January 04, 2005
 
5.
A Hare Krishna word for happiness.
May Gouranga follow you wherever you may go!
by Anon. August 29, 2004
 
6.
be happy.
The Hare Krishnas were wandering around the airport chanting "gouranga" repeatedly.
by Darkel September 13, 2002
 
7.
Sanskrit ford for Gold.

Often attributed to Sri Caitanya Mahaprabhu, because of his perfect golden complexion.

(15th Century avatar of the supreme Krishna)
Gouranga! (Be happy, as it refers to Catanya's preaching on returning to Godhead)
by Declan Proud March 07, 2004