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gimmicky 

'Gimmicky' is used to describe something that attracts the attention from mainstream media, but when explored in-depth it turns out to be rather underwhelming and overhyped.
An item or product is said to be 'gimmicky' if it lacks innovation or any outstanding traits.
Todd: "Hey man, have you seen the new game that came out recently?"

Jesse: "What game..? Oh, *that* game. Meh, it looks kinda gimmicky."
gimmicky by JonnyJigsaw July 25, 2016
Related Words

Gimmie Dats 

gimmie dats - "A generation of freeloading Americans with an inherent sense of entitlement with respect to government assistance programs: SSI, WIC, EBT, SNAP, Welfare, Unemployment, Financial Aid, Gas Cards, etc... The gimmie dats are notorious breeders and usually spawn numerous children with multiple partners throughout their lifetime; often children born to a gimmie dat, themselves become gimmiedats."
Shelly is a gimmie dats because she believes she is entitled to SSI benifits because of her Obsessive Compulsive Disorder.
Gimmie Dats by ToxicAvenger0420 October 25, 2010

Dog Gammit 

If you feel bad about using the lords name in vain, why not use a bit of word play and make yourself feel a bit better!
(Person 1) You sunk my battleship

(Person 2) Dog Gammit
Dog Gammit by OwenMillCtown July 13, 2012

gimmick poster

A member of a forum or news group who takes on some personality in the form of something familiar or comical.

A gimmick poster typically will not reveal personal details about their selves or opinions unless it matches the persona they have created or are borrowing from.

Note: Most Gimmick Posters are multis. typically they are well known regular members of the forum or newsgroup.
You know that HomerSimpson is actually JohnDoe123 dont you? yeah, he's just another multi. JohnDoe123 is always makeing up new Gimmick Posters.
gimmick poster by Sykko December 29, 2008
A method of gaining customers or attracting attention by accentuating a certain trait/quality.
Many Southern car dealerships use honesty as a gimmick, insisting that they are "not one of those big-city dealerships".
Gimmick by Diggity Monkeez January 28, 2005
noun
a trick or device intended to attract attention, publicity, or business.
synonyms: publicity stunt, contrivance, scheme, stratagem, ploy; informal shtick
The local bike shops held night rides a reliable gimmick to attract new business.
Gimmick by wookiepanub December 4, 2018