The fashion or commonly worn drab of fraternity members. It is not uncommon to see pledges adopt the style very quickly in order to distinguish themselves from the local population and to seek acceptance from the membership.

Some common examples of traditional frattire are Vineyard Vines, Polo (sweaters, hats, shirts), Northface/Mountain Hardware jackets, Sperry shoes.

1.I heard Vineyard Vines is posting up some sick sales on their frattire!

2. Nice frattire! I haven't seen a Polo in that shade of blue, yet!
by Treepika March 18, 2008
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the attire of a fraternity member.

TIPS
pastel colors
prints
madras
shorts above the knees
croakies
never buy a suit under $500
over dress for the occasion
no double brands

NO
cargo shorts
tommy hilfiger
aeropostale
abercrombie
american eagle
tattoos
excessive jewlry
piercings
fake tans
socks and sperrys
hair gel
puka shells
hemp accessories
muscle shirts
fake tanning
hoodies
gdi things

*the following brands are in no particular order*

CLOTHING

Polo Ralph lauren
Vineyard vines
Brooks brothers
Tommy bahama
Southern proper
Southern marsh
Southern tide
Port southern
Buffalo Jackson
Lacoste
Jimmy and sook
Perils
Duck head
Nautica
j crew
murray toggery
fairway greene
Southern point
Southern waters
Bills Khakis
Flow society
Jerseys

Lax pinnies

BELTS
Tucker blair
Smathers and branson
murray toggery
Trafalgar

SHOES
Sperry
Cole Haans
Rainbow
Reef
Ll bean
Redwing
New ballance
Sanuk
clarks

SOCKS
nike elites
adreniline

SUNGLASSES
ray bans
maui jim
costa del mar
bolle
kaenon
any croakies

OUTERWEAR/COLD GEAR
gill
Patagonia
Musto
Henry loyd
Arc'teryx
merrell
Royal robbins
keen
Outdoor research
North face
The south butt
Mountain hardware
Kavu
Ll bean
Columbia
Marmont
Spyder
orvis
Helly Hansen
Carhartt

WATCHES
rolex

OTHER
camelback
smart phone
leather wallet
carrying a gun
pocket knife
zippo blu
flask

HATS
visors(sometimes)
any cool hat from a fratty activity
my closet is an example of a great frattire
by robert plant June 2, 2012
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The clothing that a Frat star would wear, mainly southern marsh, Gay harvey, aftco, and pfg's.
Frat 1 " I went to kinnucans today and restocked my wardrobe"

Frat 2 " I hear they have a fine selection of Frattire"
by Mr. Creeps September 20, 2010
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A unique blend of classic southern style and timeless fraternal traditions ~ classic fraternity attire for the southern gentleman.
southern frattire website...

www.southernfrattire.com
by Brobeewawnkanowbee July 15, 2011
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Website designed to attract so-called Gentleman from Southern Fraternities, but fails miserably due to the fact that A. they only sell graphic t-shirts, and B. no one wants to wear a logo or graphic from a poseur brand.

Usually advertised via spam on Greek-related message boards.
Sample spam on a message board:

Classic Fraternity Attire for the Southern Gentleman!

Southern Frattire

Best new clothing line... southernfrattire.com
by theknowingcat November 15, 2011
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