Website designed to attract so-called Gentleman from Southern Fraternities, but fails miserably due to the fact that A. they only sell graphic t-shirts, and B. no one wants to wear a logo or graphic from a poseur brand.

Usually advertised via spam on Greek-related message boards.
Sample spam on a message board:

Classic Fraternity Attire for the Southern Gentleman!

Southern Frattire

Best new clothing line... southernfrattire.com
by theknowingcat November 15, 2011
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