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Dove Campaign for Real Beauty

A marketing campaign disguised as a Public Service Announcement. A series of ads by Dove/Unilever featuring several thick-waisted, moderately attractive women that are supposed to change the face of beauty, er, sell lots of soap. Mainly appeal to insecure, middle class female bloggers who can't deal with the fact that there are women out there who are thinner and prettier than themselves or their overindulged daughters. The revelation that many of these ads had been heavily airbrushed has pretty much brought this nonsense to an end.
Laura: I bought the Dove firming cream because the Dove Campaign for Real Beauty is trying to make women love their bodies as they are.

Caitlin: If our bodies are beautiful as they are, why do we need firming cream?

dude for real 

making something serious beyond all other seriousness. it is never to be abused, used to trick someone, or used in conjunction with a lie. It can be used as a question asking the truthfulness or seriousness of a previous statement, or used in ones own sentence either before or after the sentence to describe its truthfulness or seriousness.
Guy 1: hey wake up the building is on fire!
Guy 2: Dude for real?
Guy 1: YEAH, dude for real.

Matt: hey, dude for real, there is a giant bee stinging people to death outside.
VInce: oh, well thanks for the heads up. i will stay inside.
Matt: good idea.
dude for real by vinnievroomvroom August 26, 2013

for real for real 

Used to imply complete seriousness. Honestly.
For real for real, when I walked in the room, he was making out with the dog.
for real for real by th3m0nk October 14, 2005

for real real not for play play 

pertaining to a subject that one insists is indeed fact and not fiction.
Becky is pregnant for real real not for play play.

Since the speaker has added this expression, the listener can not mistake that Becky is pregnant because only by lying about her pregnancy would the statement be considered play play. Since Becky really is pregnant, this is for real real and can not be a lie or joke.

are you for real? 

When someone says something so outrageous that you have to clarify their sanity.
Dude, are you for real? I got an F!

For Real Fifty 

the police, inspired by the term Five-O or 50, for real indicates a more serious nature to the claim
Slow down, man, there's a for real fifty up ahead.
For Real Fifty by saintsdave75 March 31, 2009