Continual, excessive monitoring of responses to one's own posts on an internet forum or blog. This behavior is motivated primarily by vanity, self-absorption and concern about one's own online image or reputation.
Jeff logs onto his favoriteboard each day and spends most of his time ego-surfing.
Searching the internet for things describing oneself; also using search engines to answer people's questions on forums in order to appear knowledgeable in the subject, unlike the dumbsh1t you really are.