Domaineer
A domaineer is one who engages in domaineering which is the web-based marketing business of acquiring generic Internet domain names for the purpose of monetizing them through their use primarily as an advertising medium. In essence, the domain names function as virtual Internet billboards with generic domains being highly valued for their revenue generating potential derived by attracting natural Internet traffic hits from organic search engine results. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, keyword rich domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which require a domaineer to have considerable knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience.
Domaineers generally utilize a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website.
Domaineer by Prof. Wm. Lorenz January 22, 2014
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