Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use as an advertising medium. Often the domain name must be optimized to produce maximum revenue which requires some skill and knowledge of SEO practices. Domaineering generally utilizes a firm offering domain parking services to provide the "feed" of a word or phrase searched for. Occasionally content is added to develop a mini-website.
Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web.