disincentivize

Possibly a transitive verb. So infrequently used though it's function is neither here nor there.

1: The catalyst responsible for a deterring or discouraging outcome.

2: A string of letters which appear to form a word with meaning but upon closer inspection mean jack-shit.
The risk of contracting Creutzfeldt–Jakob disease failed to disincentivize anybody, quite the opposite, sales of the 'Rough Rodeo' condom went up.
by George Lift August 06, 2010
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