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Bikewashing 

When businesses, organisation, councils or politicians pretend to be supportive of or encouraging cycling when in fact they are not.

Councils give the impression that they are producing improvements to cycling without actually producing improvements to cycling.

Or a politician is pictured on a bike or has a profile picture of them on a bike, and they describe themselves as a 'keen cyclist' when everyone knows they are just there for a photo opportunity and don't want to improve cycling safety.

See also 'Greenwashing' but for bikes and cycling
Everyone knows that they talk a good talk when it comes to cycling, but in reality they don't care and don't want to make any improvements. It's all just 'Bikewashing' to make them look good.
Bikewashing by Brownhorse January 12, 2022
Related Words

tribewashing 

VERB:

Making someone believe that fitness, the gym, etc. are the answer to all of life's problems.

The act of creating a perceived gang or tribe and using rhetoric to brainwash it's members into subscribing to or even promoting your product or service. This use of rhetoric to make your product or service the key to all happiness and success is common practice in the fitness industry (most notably crossfit), with many gyms and fitness establishments even incorporating said rhetoric into their branding and marketing, making them indispensable and vital to their customers' ability to function by taking away all sense of individuality and replacing it with a mob mentality of belonging and strength in numbers. In short, brainwashing people and making fitness and exercise into a cult in order to profit from it.

Coined by marketing containing words and phrases such as "join our gang", "come and be a part of the family", "this is where you belong", "your second home", etc.

Also: tribewashed
"I was at the gym all the time, I totally thought it was the answer to all my problems. They were tribewashing me for months."

"I keep seeing all these insta posts trying to tribewash me into thinking I need that shit to be a better person..."

britwashing 

1 co-opting Irish nationals and claiming them as British

2 cack-handedly confusing Irish people for Brits
'George Bernard Shaw and Oscar Wilde are two of my favourite British writers!' 'Dude, you're Britwashing them; they're Irish'

'The Banshees of Inisherin at the Oscars, wow, what a great year for British film.' 'They're Irish -- you're britwashing'
britwashing by peterplaysmusic April 29, 2023

Serial Monogamist 

Someone who jumps from one relationship immediately into another one.

Serial monogamists can not stand to be alone and often suffer from vast commitment and insecurity issues.

Because they jump into relationships immediately after the previous one has ended, serial monogamists typically don't take the time to reflect on their behavior or why their previous relationships failed; thus, they end up making the same relationship mistakes over and over again.
Person 1: Damn, Dustin already has a new girlfriend?! It's only been two weeks since he broke up with his fiance! I think he's a sociopath.

Person 2: No, he's a serial monogamist...
Word of the Day on June 22, 2026

liquid lunch 

A lunchbreak comprised entirely of alcoholic beverages, and no food.
"With all the lay-offs that morning, it was rough. I hit the bar around the corner for a liquid lunch mid-day."
liquid lunch by Alexandra July 27, 2004
Word of the Day on June 21, 2026
Dunzo, a slang word for done/finshed. Made famous by the Laguna Beach cast.
This car is so dunzo. (Kristin's car breaks down.)
dunzo by Joey Pellet December 8, 2004
Word of the Day on June 20, 2026